People are increasingly becoming more interested in and concerned about whole-body well-being, especially 21-40 year-olds. Many expect more time away from work, more time with their friends, and more opportunities to rejuvenate.
Secondly, the pandemic has made Americans want to be out in nature more, as evidenced by the shortage of supply of almost all outdoor recreation equipment and the crowds at outdoor recreation areas. Emerging from the lockdown, Americans are eager to be back in social settings but are more cautious about crowded, indoor venues.
Traditional American spas that offer ranges of individual services are highly popular already.